BRAND IDENTITY // CASE STUDY
ATELIER FORMA
Austerely refined visual identity & bespoke typography for a modern Scandinavian furniture atelier.
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TYPE SPECIMENFORMA GROTESK 01—04
LIGHT / REGULAR / MEDIUM / BOLD
01 // THE CHALLENGE
Redefining expectations in a crowded paradigm.
The brand needed to communicate heirloom-grade craftsmanship without slipping into heritage clichés or generic luxury tropes. The typography had to mirror the proportions of modernist Nordic architecture.
02 // THE STRATEGY & CRAFT
Precision architecture meets sensory restraint.
We drew 'Forma Grotesk', an idiosyncratic typeface featuring razor-sharp cutoffs and subtle ink traps. Paired with tactile foil-stamped cotton stationery, debossed metal certification tags, and an austere e-commerce flagship.
TYPE GLYPHS
420+
AWARDS
2 D&AD PENCILS
GLOBAL REACH
18 COUNTRIES
KEY DELIVERABLES
- Forma Grotesk Typeface (4 Weights)
- Global Identity Manual
- Material & Packaging Suite
- Digital Flagship
- Spatial Signage
ENGINEERING STACK
Glyphs 3Next.jsFramer MotionTailwind CSS
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